Cooperative Advertising

Current Ad Opportunity: 

Updated 06/02/2026

Reservations are now open for the Sept/Oct Bethesda Magazine Print Issue. This is a fantastic opportunity to highlight newly launched seasons, holiday performances, and upcoming Fall events, and classes.

Example: View last year’s advertorial here

Deadlines:

  • Reserve Ad by: 7/14/25
  • Photo and Copy Due: 7/21/25
  • Distributed: 8/28/25

    Pricing:

    • Small Advertorial (business card) – $305
    • Quarter Page Advertorial – $585
    • Half Page Advertorial – $1,165
    • Full Page Advertorial – $2,285

    *Cooperative advertising is a program of MarketPower. In order to participate, you must renew your MarketPower subscription for FY26 (July 2025 – June 2026). You can renew for FY26 here.

    COOPERATIVE AD PARTNERS

    The Washington Post – 50% off of cooperative advertising in the Post’s Montgomery County Local Living section. We also run cooperative ads in the Post’s Summer Camp Guide and the Weekend Section’s Summer Concert Guide.

    • Pricing and Ad Specs – COMING SOON!

     

    MoCo360 (FKA Bethesda Magazine) – 50% off of cooperative print advertising in the four most popular issues of Bethesda Magazine: Sept/Oct, Nov/Dec, March/April, May/June) and 50% off of digital advertising opportunities for Bethesda Beat distributed monthly.

     

    MoCo360 Digital Remnant Ad Pricing:

    Digital remnants are available the last week of the month for the upcoming month. Example, digital remnants for August would be released the last week in July. They are first come first served. Participants MSUT be MarketPower subscribers.

    Website Run of site Banner/Medium Rectangle ads: These ads (medium rectangles and leaderboards) run on virtually every page of MoCo360.com, including all MoCo pages.

    • On average, these ads get 120,000 ad impressions per month.
    • Run of ad: 1 month
    • Discounted price for MarketPower Subscribers: $750 (regular price: $1,375)

    MoCo360 Sponsored Content ads: These ads appear in MoCo360, both online and in the MoCo360 daily newsletter with more than 10,000 opt-in subscribers.

    • Sponsored Content ads consist of a headline, a brief description and a photo—and they link to content on the advertiser’s web site.
    • Run of ad: 1 week (Monday through Sunday)
    • Discounted price for MarketPower Subscribers: $750 (regular price: $1,375)

    Special Offer Emails: These dedicated promotional emails are sent to an opt-in list of more than 24,000 on Tuesdays, Thursdays and Saturdays.  

    • On average, the emails have an 18 percent open rate.
    • Discounted price for arts organizations: $750 per email (regular price: $1,775)

     

    EXAMPLE COOPERATIVE ADS

       
    MoCo 360 (FKA Bethesda Magazine) Washington Post

     

    UPCOMING DEADLINES

    Cooperative AD RSVPs Due Ad Materials Due Distribution Date
    Bethesda Magazine Sep./Oct. Issue Jul. 14, 2025 Jul. 21, 2025 Aug. 28, 2025
    Bethesda Magazine Nov./Dec. Issue Sep. 14,  2025
    		 Sep. 21, 2025
    		 Oct. 28, 2025
    Washington Post Local Living Holiday Arts Preview TBD TBD TBD
    Washington Post Summer Camp Guide 1 TBD TBD TBD
    Bethesda Magazine Mar./Apr. Issue Jan. 12,  2026
    		 Jan. 18, 2026
    		 Feb. 27, 2026
    Washington Post Local Living Spring Arts Preview TBD TBD TBD
    Bethesda Magazine May/June  Early-March. 2026  Mid-March. 2026  Late-Apr. 2026
    Washington Post Weekend – Summer Concert Guide Black and White  TBD  TBD  TBD