Cooperative Advertising

Current Ad Opportunity: 

None at this time 12/01/2020


Website Run of site Banner/Medium Rectangle ads: These ads (medium rectangles and leaderboards) run on virtually every page of, including all Bethesda Beat pages.

  • On average, these ads get 120,000 ad impressions per month.
  • Run of ad: 1 month
  • Discounted price for MarketPower Subscribers: $650 (regular price: $1,275)

Bethesda Beat Sponsored Content ads: These ads appear in Bethesda Beat, both online and in the Bethesda Beat daily newsletter with more than 10,000 opt-in subscribers.

  • Sponsored Content ads consist of a headline, a brief description and a photo—and they link to content on the advertiser’s web site.
  • Run of ad: 1 week (Monday through Sunday)
  • Discounted price for MarketPower Subscribers: $650 (regular price: $1,275)

Special Offer Emails: These dedicated promotional emails are sent to an opt-in list of more than 24,000 on Tuesdays, Thursdays and Saturdays.  

  • On average, the emails have an 18 percent open rate.
  • Discounted price for arts organizations: $750 per email (regular price: $1,175)


The Washington Post – 50% off of cooperative advertising in the Post’s Montgomery County Local Living section. We also run cooperative ads in the Post’s Summer Camp Guide and the Weekend Section’s Summer Concert Guide.


Bethesda Magazine – 50% off of cooperative print advertising in the four most popular issues of Bethesda Magazine: Sept/Oct, Nov/Dec, March/April, May/June) and 50% off of digital advertising opportunities for Bethesda Beat distributed monthly.



Bethesda Magazine Washington Post



Cooperative AD RSVPs Due Ad Materials Due Distribution Date
Bethesda Magazine Sep./Oct. Issue Jul. 15, 2019 Jul. 22, 2019 Aug. 24, 2019
Washington Post Local Living Fall Arts Preview Mid-Aug.2019 Late-Aug. 2019
Early-Sept. 2019
Bethesda Magazine Nov./Dec. Issue Aug. 12, 2019
Aug. 19, 2019
Oct. 24, 2019
Washington Post Local Living Holiday Arts Preview Mid-Oct. 2019
Late-Oct. 2019
Mid-Nov. 2019
Washington Post Magazine Holiday Arts Issue
Late-Sept. 2019 Mid-Oct. 2019 Mid-Nov. 2019
Washington Post Summer Camp Guide 1 Late-Dec. 2019 Late-Jan. 2019 Mid-Feb. 2019
Bethesda Magazine Mar./Apr. Issue Mid-Dec. 2019
Early-Jan. 2020
Late-Feb. 2020
Washington Post Summer Camp Guide 2
Early-Feb. 2020 Late-Feb. 2020 Mid-Mrch 2020
Washington Post Local Living Spring Arts Preview TBD TBD TBD
Washington Post Magazine Spring Arts Preview TBD TBD TBD
Bethesda Magazine May/June  Early-Mrch. 2020  Mid-Mrch. 2020  Late-Apr. 2020
Washington Post Weekend – Summer Concert Guide Black and White  TBD  TBD  TBD