Cooperative Advertising
Current Ad Opportunity:
None at this time 06/01/2022
PRICING:
Website Run of site Banner/Medium Rectangle ads: These ads (medium rectangles and leaderboards) run on virtually every page of BethesdaMagazine.com, including all Bethesda Beat pages.
- On average, these ads get 120,000 ad impressions per month.
- Run of ad: 1 month
- Discounted price for MarketPower Subscribers: $650 (regular price: $1,275)
Bethesda Beat Sponsored Content ads: These ads appear in Bethesda Beat, both online and in the Bethesda Beat daily newsletter with more than 10,000 opt-in subscribers.
- Sponsored Content ads consist of a headline, a brief description and a photo—and they link to content on the advertiser’s web site.
- Run of ad: 1 week (Monday through Sunday)
- Discounted price for MarketPower Subscribers: $650 (regular price: $1,275)
Special Offer Emails: These dedicated promotional emails are sent to an opt-in list of more than 24,000 on Tuesdays, Thursdays and Saturdays.
- On average, the emails have an 18 percent open rate.
- Discounted price for arts organizations: $750 per email (regular price: $1,175)
COOPERATIVE AD PARTNERS
The Washington Post – 50% off of cooperative advertising in the Post’s Montgomery County Local Living section. We also run cooperative ads in the Post’s Summer Camp Guide and the Weekend Section’s Summer Concert Guide.
- Pricing and Ad Specs – Click Here
Bethesda Magazine – 50% off of cooperative print advertising in the four most popular issues of Bethesda Magazine: Sept/Oct, Nov/Dec, March/April, May/June) and 50% off of digital advertising opportunities for Bethesda Beat distributed monthly.
- Pricing and Ad Specs – Click Here
EXAMPLE COOPERATIVE ADS
| Bethesda Magazine | Washington Post |
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UPCOMING DEADLINES
| Cooperative AD | RSVPs Due | Ad Materials Due | Distribution Date |
| Bethesda Magazine Sep./Oct. Issue | Jul. 2022 | Jul. 2022 | Aug. 2022 |
| Washington Post Local Living Fall Arts Preview | Mid-Aug.2022 | Late-Aug. 2022 |
Early-Sept. 2022 |
| Bethesda Magazine Nov./Dec. Issue | Aug. 2022 |
Aug. 2022 |
Oct. 2022 |
| Washington Post Local Living Holiday Arts Preview | Mid-Oct. 2022 |
Late-Oct. 2022 |
Mid-Nov. 2022 |
| Washington Post Magazine Holiday Arts Issue |
Late-Sept. 2022 | Mid-Oct. 2022 | Mid-Nov. 2022 |
| Washington Post Summer Camp Guide 1 | Late-Dec. 2022 | Late-Jan. 2022 | Mid-Feb. 2023 |
| Bethesda Magazine Mar./Apr. Issue | Mid-Dec. 2022 |
Early-Jan. 2023 |
Late-Feb. 2023 |
| Washington Post Summer Camp Guide 2 |
Early-Feb. 2023 | Late-Feb. 2023 | Mid-March 2023 |
| Washington Post Local Living Spring Arts Preview | TBD | TBD | TBD |
| Washington Post Magazine Spring Arts Preview | TBD | TBD | TBD |
| Bethesda Magazine May/June | Early-March. 2023 | Mid-March. 2023 | Late-Apr. 2023 |
| Washington Post Weekend – Summer Concert Guide Black and White | TBD | TBD | TBD |