Link Roundup: Animated email marketing, polar bears at the Super Bowl and our local Poetry Out Loud champ

And here’s what we tweeted this week at @creativemoco!


Takeaways: First, a little background. I’m signed up to receive emails from Coach, Last Call Neiman Marcus and other luxury brands, and I noticed their subtle and classy use of animated GIFs in their email marketing. (Yes, it’s possible — we’ve moved beyond the flashing GIFs of Geocities and Angelfire!) If you’re going to go this route, make sure that the first frame of your GIF stands alone and works in the context of the rest of the email. Animated GIFs work in most email clients but not all, and only the first frame of your GIF will appear in email clients that don’t support animation. Also, take care that the animation isn’t overwhelming or distracting — keep it subtle and give it a purpose.


Takeaways: Each time the Super Bowl goes to commercial break on Sunday, Coca-Cola’s ad execs will decide on site which of their two prepared ads air depending on who is winning. There’s also an online component where the two polar bears will be shown reacting to the game in (almost) real time! This is probably one of the most ambitious and innovative Super Bowl ad campaigns I’ve seen recently, and I’m excited to see its actual implementation. I also can’t help but wonder what ways we and other businesses can become more interactive and use online media to enhance live experiences, if appropriate.


Takeaways: On January 18, local students participated in the Montgomery County Poetry Out Loud competition and Kari Barclay of Richard Montgomery High School emerged as our County champion! He’s advancing to the regional competition at Calvert Marine Museum on February 11. Kari also placed first in last year’s Poetry Out loud competition. Congrats to Kari and all Poetry Out Loud participants — you did Montgomery County proud!


Takeaways: Well-rested = happier = more productive! I’m taking note of #3, #4, #8 and #9 in this blog post.
Make sure to follow us at @creativemoco for our daily article tweets! Also, join us and others in Montgomery County’s creative community at the #CreativeMoCo Tweetup at The Fillmore Silver Spring on Wednesday, February 22. Register now!