If you’re not following us on Twitter at @creativemoco, you’re missing out! Michael Orlove is moving from Chicago to the D.C. area to work for the National Endowment for the Arts, and we encouraged everyone to tweet under the #whymoco hashtag about why he should move to Montgomery County! Lots of great stuff — search #whymoco to see everyone’s responses.
Anyway, here are the articles we tweeted this week:
Short article about a #sxsw panel on music marketing beyond “likes”: ow.ly/9KjvN #MondayMarketing
— AHCMC (@creativemoco) March 19, 2012
Takeaways: This panel discussed engagement on Facebook beyond the sheer number of “likes.” (Apparently, page posts only reach an average of 16% of fans who’ve liked a page.) The panel talked about engaging with fans through third-party apps (like BandPage, Headliner.fm and Bopler).
Take a peek into Gap, Inc’s social media policy for its employees: ow.ly/9K0mQ #TuesdayTech — AHCMC (@creativemoco) March 20, 2012
Takeaways: Gap packaged their social media policy in a digestible, relatable way — so, so awesome. I’m disappointed the full brochure and the full policy aren’t available for the public, but this teaser is certainly enough inspiration for our own social media policies.
Great discussion happening over at @TRGArts‘ #loyaltyweek hashtag. How are you creating deeper relationships with your patrons? #WedWinning
— AHCMC (@creativemoco) March 21, 2012
Takeaways: TRG Arts has started a conversation on Twitter on how to build patron loyalty — join the conversation and see others’ thoughts at the #loyaltyweek hashtag!
Make your colleague’s day! Here are five things you should say to them today: ow.ly/9P2IS #ThursdayTips — AHCMC (@creativemoco) March 22, 2012
Takeaways: Basically, ask for help, give help and recognition and ‘fess up.
Follow us at @creativemoco for these daily article tweets!