Arts and Humanities Council of Montgomery County (AHCMC)

Professional Development

To receive updates about future opportunities,
subscribe to our MARKET@ newsletter.


Marketing Seminar: The Pricing Toolbox
The psychology behind ticket pricing and how to leverage it for increased sales
October 9, 2015, 9:30am at The Writer's Center, Bethesda MD
Led by Timmy Metzner, Senior Consultant, JCA Arts Marketing & The Pricing Institute


Marketing Workshop: Building a Website Start to Finish
Insights from an industry leader on the process of building you online persona
November 19, 2015, 9:30am at the Silver Spring Library
Led by Jen Buzzell, Director of Marketing, Signature Theatre

Marketing Forum

National Arts Marketing Project trends and takeaways
November 11, 2015, 12:00PM at Vino Volo in Bethesda MD
Led by Joe Frandoni, AHCMC
RSVP Coming Soon!

Media Mixer
Meet and network with local reporters, editors, and bloggers focused on the arts
December 8, 2015 at the Betty Mae Kramer Gallery and Music Room
RSVP Coming Soon!

Marketing Workshop: Public Relations bootcamp
Get the editorial coverage your organization is craving
January 28, 2015
Led by Amanda Sweet, Bucklesweet Media
RSVP Coming Soon!


Creating a Successful Crowdfunding Campaign
June 10, 2015 at 9:30am
Led by Dianne Debicella, Senior Program Director for Fiscal Sponsorship
at Fractured Atlas


Individual Artist Workshop
Understanding and Leveraging Fiscal Sponsorship for Increased Funding
June 10, 2015 at 12:30pm
Led by Dianne Debicella, Senior Program Director for Fiscal Sponsorship
at Fractured Atlas

Marketing Workshop
Google Analytics 201: Sales Funnels
May 21, 2015 at 9:30PM
Led by Austin Auclare, Associate Marketing Director, Shakespeare Theatre Company


Marketing Forum
Facebook Ads, Digital ROI, and Socialmedia Contests
April 9, 2015 at 12:00PM
Led by Steven Dawsoni, Marketing Manager, Woolly Mammoth Theatre


Marketing Workshop
Market Research: Customers are King! Survey's and Audience Understanding

January 30, 2015 at 9:30AM

Led by Jen Buzzell, Director of Marketing, Signature Theatre.


Marketing Forum
National Arts Marketing Project Trends and Takeaways
December, 2014 at 12:00PM
Led by Joe Frandoni, AHCMC


Marketing Workshop
Creating and Compiling Engaging Video Content

September 17, 2014 at 9:30AM

Led by Erica Ginsberg, Executive Director of Docs in Progress.


Marketing Forum
Strategic Media Relations
October 8, 2014 at 12:00PM
Led by Mia Cortez of Adventure Theatre-MTC

Marketing Workshop
Google Analytics Bootcamp
June 11, 2014 at 10:00AM
Led by David Dombrosky, Chief Marketing Officer of Instant Encore.


Marketing Forum

Behind the News: Learn what attracts and annoys journalists
April 3, 2014
Forum Leader, Mia Cortez, former Montgomery County Gazette reporter.

Marketing Seminar
Strategic Marketing for Real Organizations
March 21, 2014
Ximena Varela, Associate Professor of Arts Management at American University, led an incredible interactive seminar designed to help participants craft a strategic marketing plan. DOWNLOAD THE ROAD MAP HERE.

Marketing Workshop
Segmenting Your Market with Buyer Personas

October 10, 2014
Wokshop Presented by Jon-Mikel Bailey, President of Wood Street Inc. A premier local web deisgn and development firm based in Fredrick, Maryland. Learn more and see presentation notes HERE.

Marketing Forum
How to Run a Social Media Contest
January 25, 2013
Forum Leader, Derek Johnson, BSO at Strathmore



Marketing Managers Forum
The Forum is an informal gathering of marketing managers from across Montgomery County to discuss the trends, opportunities and technologies in today's marketing environment. The Forums are held during lunch at local restaurants and participants are encouraged to purchase a meal or snack. Please register for the Market@ newsletter to find out more about this free public series.

Workshops - Workshops are 1.5 - 2 hours long, featuring regional experts in marketing and communications. These workshops are designed to provide you with new tools to engage with your audiences and understand the best practices and procedures to expand your reach.

Seminars - Seminars are 4 - 6 hour intensives on a specific topic. This program functions as a mini-conference with multiple lectures, possible breakout sessions and in-depth learning.



801 Ellsworth Drive
Silver Spri