Arts and Humanities Council of Montgomery County (AHCMC)

Professional Development

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Upcoming Programs
Marketing Managers Forum

The Forum is an informal gathering to discuss the trends, opportunities and technologies in today's marketing environment. This Forum is held at La Madeleine in Bethesda (the Rockville location is currently being relocated). Please register for this free event and purchase your lunch or snack from La Madeleine. Click here for map 

Behind the News: Learn what attracts and annoys journalists
April 3, 2014 at 12:00PM
Forum Leader, Mia Cortez, former Montgomery County Gazette reporter. 
Register Here


Marketing Seminar
Strategic Marketing for Real Organizations
March 21, 2014 from 9:30AM-2:30PM
Join us at The Writer's Center in Bethesda as Ximena Varela, Associate Professor of Arts Management at American University, leads this Marketing Seminar. This interactive seminar is designed to help participants craft a strategic marketing plan based on the possibilities, aspirations and challenges of their organization. As audiences and organizations become more complex, there is no “one-­size-­fits-­all” approach to marketing that can be strategic or effective. This seminar guides participants through a deep analysis of their own organizations’ constraints and possibilities to target areas of marketing strength, growth and potential improvement.
Register Here

How to Run a Social Media Contest
January 25, 2013 at 12:00PM
Forum Leader, Derek Johnson, BSO at Strathmore Do&Go Webinar: 'How To' Tutorial
February 8, 2013 at 12:00PM
Forum Leader, Shellie Williams, Deputy Director AHCMCWriting a Winning Year-End Appeal Letter, E-Mail and Social Media
October 16, 2012 10 – 11:30AM
Location: Classroom, Imagination Stage, BethesdaJoin key staff from
Network for Good (NFG) to learn the art of writing winning communications for year-end appeals. As the year-end appeal season approaches, put organization in a proactive position rather than reactive, and learn tried and proven techniques to increase charitable giving. Development and marketing staff are invited to participate in the workshop together.  NFG powers more digital giving than any other platform.  In its ten-year history, NFG has processed nearly $700 million for over 80,000 nonprofits. Workshop leaders include:  Allison Schwalm, Marketing Communications Associate, and Katya Andresen, Chief Strategy Officer. 


Marketing for Fundraising
Segmenting Your Market with Buyer Personas