Arts and Humanities Council of Montgomery County (AHCMC)

Professional Development

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Marketing & Development

Get The Skinny on E-Newsletters

March 8, 2013 at 10:00AM

Robert E. Parilla Performing Arts Center, Montgomery College, Rockville
 

Wood Street - The Skinny on Email Marketing - AHCMC from Jon-Mikel Bailey

Forum Leader, Jon-Mikel Bailey, co-founder of Wood Street Inc.

 

Jon-Mikel Bailey, co-founder of Wood Street Inc., will lead a workshop that examines: best platforms, Dos and Don’ts in the industry, how to use the back of house analytics to track success and identify weaknesses. Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web and graphic design to chambers of commerce, trade associations and colleges. 
INTERVIEW WITH JON-MIKEL BAILEY

AHCMC: Hi Jon-Mikel, We’re looking forward to having you lead a workshop on e-newsletters next week.  What are some of the key topics you’ll address?

JMB: I want to get right to what makes email marketing effective… the recipient! I will talk about building subscribers, email design, email content, mobile users and understanding your stats. All of this will be centered around the most important aspect of email marketing… the person receiving the message!

AHCMC: That sounds great.  What’s your favorite e-newsletter platform and why?

JMB: There are so many great ones but for us, we love MailChimp. It is fun, easy to use and the analytics and tools are very useful.

AHCMC: You’ve written extensively about social media marketing and e-communications, what is the number one thing you recommend to clients?

JMB: Focus on the user experience. Identify your target audience, think about what they want from you and how they want it. Then, deliver it flawlessly.
 

Join us on March 8, 2013 to learn from all of his experience and get a better idea of how to craft a truly incredible e-newsletter.

 

Marketing Managers Forum

The Forum is an informal gathering to discuss the trends, opportunities and technologies in today's marketing environment. All Forums are held at La Madeleine in Rockville. Please register for this free event and purchase your lunch or snack from La Madeleine. Click here for map

How to Run a Social Media Contest

January 25, 2013 at 12:00PM

Forum Leader, Derek Johnson, BSO at Strathmore

Register Here

 

PAST PROGRAMS

Do&Go Webinar: 'How To' Tutorial

February 8, 2013 at 12:00PM
Forum Leader, Shellie Williams, Deputy Director AHCMC
Register Here

 

Writing a Winning Year-End Appeal Letter, E-Mail and Social Media

October 16, 2012 10 – 11:30AM

Location: Classroom, Imagination Stage, Bethesda

$20 per person Click here to register

 

Join key staff from Network for Good (NFG) to learn the art of writing winning communications for year-end appeals. As the year-end appeal season approaches, put organization in a proactive position rather than reactive, and learn tried and proven techniques to increase charitable giving. Development and marketing staff are invited to participate in the workshop together.  NFG powers more digital giving than any other platform.  In