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Marketing Managers Forum
The Forum is an informal gathering to discuss the trends, opportunities and technologies in today's marketing environment. All Forums are held at La Madeleine in Rockville. Please register for this free event and purchase your lunch or snack from La Madeleine. Click here for map
Segmenting Your Market with Buyer Personas
October 10, 2013 from 10:30 AM to 12:00 PM
You think you know your audience, but do you really know them? When you’re marketing are you thinking about them and their needs? Are you thinking about what makes them different? What makes them the same?
In this workshop, we will examine buyer personas and their importance in targeted marketing and audience development. By the end of the class we will have created and examined multiple buyer personas based on your individual organizations.
You'll get to doodle AND learn a valuable marketing lesson! Doesn’t get much better than that.
CLICK HERE and reserve your seat today!
Get The Skinny on E-Newsletters
March 8, 2013 at 10:00AM
Robert E. Parilla Performing Arts Center, Montgomery College, Rockville
Forum Leader, Jon-Mikel Bailey, co-founder of Wood Street Inc.
Jon-Mikel Bailey, co-founder of Wood Street Inc., will lead a workshop that examines: best platforms, Dos and Don’ts in the industry, how to use the back of house analytics to track success and identify weaknesses. Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. A popular speaker, he gives seminars on marketing, internet marketing, branding and web and graphic design to chambers of commerce, trade associations and colleges.
INTERVIEW WITH JON-MIKEL BAILEY
AHCMC: Hi Jon-Mikel, We’re looking forward to having you lead a workshop on e-newsletters next week. What are some of the key topics you’ll address?
JMB: I want to get right to what makes email marketing effective… the recipient! I will talk about building subscribers, email design, email content, mobile users and understanding your stats. All of this will be centered around the most important aspect of email marketing… the person receiving the message!
AHCMC: That sounds great. What’s your favorite e-newsletter platform and why?
JMB: There are so many great ones but for us, we love MailChimp. It is fun, easy to use and the analytics and tools are very useful.
AHCMC: You’ve written extensively about social media marketing and e-communications, what is the number one thing you recommend to clients?
JMB: Focus on the user experience. Identify your target audience, think about what they want from you and how they want it. Then, deliver it flawlessly.
How to Run a Social Media Contest
January 25, 2013 at 12:00PM
Forum Leader, Derek Johnson, BSO at Strathmore
Do&Go Webinar: 'How To' Tutorial
February 8, 2013 at 12:00PM
Forum Leader, Shellie Williams, Deputy Director AHCMC
Writing a Winning Year-End Appeal Letter, E-Mail and Social Media
October 16, 2012 10 – 11:30AM
Location: Classroom, Imagination Stage, Bethesda
Join key staff from Network for Good (NFG) to learn the art of writing winning communications for year-end appeals. As the year-end appeal season approaches, put organization in a proactive position rather than reactive, and learn tried and proven techniques to increase charitable giving. Development and marketing staff are invited to participate in the workshop together. NFG powers more digital giving than any other platform. In its ten-year history, NFG has processed nearly $700 million for over 80,000 nonprofits. Workshop leaders include: Allison Schwalm, Marketing Communications Associate, and Katya Andresen, Chief Strategy Officer.
FY11 Marketing Meetings and Workshops
PR+MARKETING BOOTCAMP: a Two-Part Event Series
Kicking Up Your Social Media Success: Tools and Trends for a Successful Digital Communications Strategy – f