Marketing Seminar: Strategic Marketing for Real Organizations
Friday, March 21 at 9:30 AM Ximena Varela, Associate Professor of Arts Management at American University, will lead this Marketing Seminar on Strategic Marketing for Real Organizations. This interactive seminar is designed to help participants craft a strategic marketing plan based on the possibilities, aspirations and challenges of their organization. As audiences and organizations become more complex, there is no “one-size-fits-all” approach to marketing that can be strategic or effective. This seminar guides participants through a deep analysis of their own organizations’ constraints and possibilities to target areas of marketing strength, growth and potential improvement. Register Today!
RESCHEDULED: Digital Impressions Opening Reception
Saturday, March 29 at 2:00 PM Digital Impressions explores the impact of digital technology on photography. The three artists featured in this exhibition employ a varying degree of manipulation to enhance color, remove compositional elements, or emphasize formal relationships. Jeff Sutton presents works influenced by his recent travels in Istanbul. Shooting exclusively with an iPhone camera and photo editing apps, Margaret L. Paris creates a series of vivid close-ups of plants and flowers. Gordana Gerskovic magnifies her subject even more, finding patterns and texture in peeling paint or droplets of water. Learn More!
Marketing Forum: Behind the News
Thursday, April 03 at 12:00 PM Learn what attracts and annoys journalists. Former Montgomery County Gazette reporter, Mia Cortez of the Writer’s Center, will give the inside scoop on her techniques to successfully pitch stories to the media. Learn the tips and tricks that could get your organization highlighted in the local news! Please note that this Forum has been moved to the La Madeleine in Bethesda. Register Today!