Arts and Humanities Council of Montgomery County (AHCMC)

Marketing for Fundraising

Marketing for Fundraising
January 23, 2014 from 1:00 PM to 3:00 PM

Silver Spring B&O Railroad

As the Director of External Relations at CulturalDC, workshop presenter Cara Pomponio sees marketing and fundraising through one lens. In this workshop, Pomponio showcased the effects of marketing on fundraising outcomes, examined ways to apply marketing principals to fundraising campaigns, and highlighted the benefits of an integrated marketing and development department.

 

Cara Pomponio joined CulturalDC in July of 2007 as Director of External Relations. She leads the organization’s development efforts, which raise close to $1 million in contributions from individuals, corporations, foundations, government sources and special events. Cara also leads CulturalDC’s communications efforts to build awareness of the organization among its many stakeholder groups.